WhatsApp Business Platform Pricing

Publisher

WhatsApp LLC (Meta Platforms)

URL

https://whatsappbusiness.com/products/platform-pricing/

Published

2026-05-05

Updated

unknown

Accessed

2026-10-01

HTTP status

200

License

WhatsApp website content; proprietary; no-redistribution; short excerpts and locators only

Source notes citing this source

• Meta charges WhatsApp Business Platform messages per message, and charges when a message is delivered rather than when it is sent. in context
• When a customer messages a business from an ad that clicks to WhatsApp or a Facebook Page call-to-action button, none of the business messages in the following 72 hours are charged. in context
• Meta WhatsApp message rates vary by market and message category pair. in context
• Meta does not charge for service messages, which a business can send in reply during the 24-hour customer service window a user message opens. in context
• Meta does not charge for utility messages a business sends in response to users. in context
• Meta describes utility messages as non-promotional and either specific to or requested by a user, such as a delivery update, or critical to a user, such as a tornado warning. in context
• Meta offers volume tiers that lower the rate for utility and authentication messages as monthly message volume grows; tier rates are specific to the market, currency and message category. in context

Cite this source record

APA

WarmTransfer. (2026, May 5). WhatsApp Business Platform Pricing. WarmTransfer. https://warmtransfer.net/knowledge/sources/whatsapp-business-platform-pricing-page

BibTeX

@misc{warmtransfer-whatsapp-business-platform-pricing-page,
  title  = {WhatsApp Business Platform Pricing},
  author = {{WarmTransfer}},
  year   = {2026},
  url    = {https://warmtransfer.net/knowledge/sources/whatsapp-business-platform-pricing-page},
  note   = {WhatsApp LLC (Meta Platforms), accessed 2026-10-01}
}