Meta does not charge for service messages, which a business can send in reply during the 24-hour customer service window a user message opens.

Checked 2026-10-01

That's why we do not charge for service messages, or for utility messages businesses send in response to users.
Vendor
Meta
Product
WhatsApp Business Platform
Subsystem
pricing
Deployment
multi-tenant
Region
not restricted
Release range
current as of 2026-10-01
Checked
2026-10-01

Sources

Cite this note

APA

WarmTransfer. (2026, October 1). WhatsApp Business in contact centers: source note whatsapp-business-contact-center-service-msgs-free. WarmTransfer. https://warmtransfer.net/knowledge/claims/whatsapp-business-contact-center-service-msgs-free

BibTeX

@misc{warmtransfer-claim-whatsapp-business-contact-center-service-msgs-free,
  title  = {WhatsApp Business in contact centers: source note whatsapp-business-contact-center-service-msgs-free},
  author = {{WarmTransfer}},
  year   = {2026},
  url    = {https://warmtransfer.net/knowledge/claims/whatsapp-business-contact-center-service-msgs-free},
  note   = {Source note whatsapp-business-contact-center-service-msgs-free, checked 2026-10-01}
}

Read in context