When a customer messages a business from an ad that clicks to WhatsApp or a Facebook Page call-to-action button, none of the business messages in the following 72 hours are charged.

Checked 2026-10-01

for the following 3 days (72 hours), all of your messages are not charged.
Vendor
Meta
Product
WhatsApp Business Platform
Subsystem
pricing
Deployment
multi-tenant
Region
not restricted
Release range
current as of 2026-10-01
Checked
2026-10-01

Sources

Cite this note

APA

WarmTransfer. (2026, October 1). WhatsApp Business in contact centers: source note whatsapp-business-contact-center-fep-72h-free. WarmTransfer. https://warmtransfer.net/knowledge/claims/whatsapp-business-contact-center-fep-72h-free

BibTeX

@misc{warmtransfer-claim-whatsapp-business-contact-center-fep-72h-free,
  title  = {WhatsApp Business in contact centers: source note whatsapp-business-contact-center-fep-72h-free},
  author = {{WarmTransfer}},
  year   = {2026},
  url    = {https://warmtransfer.net/knowledge/claims/whatsapp-business-contact-center-fep-72h-free},
  note   = {Source note whatsapp-business-contact-center-fep-72h-free, checked 2026-10-01}
}

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