WhatsApp Business Messaging Policy

Publisher

WhatsApp LLC (Meta Platforms)

URL

https://business.whatsapp.com/policy

Published

2026-09-23

Updated

unknown

Accessed

2026-10-01

HTTP status

200

License

WhatsApp policy text; proprietary; no-redistribution; short excerpts and locators only

Source notes citing this source

• A 24-hour customer service window opens when a WhatsApp user messages the business. in context
• Each further user message resets the 24-hour customer service window. in context
• Within the 24-hour customer service window a business may reply to a user message without using a message template. in context
• WhatsApp may limit how many messages a business can send, or calls it can initiate, based on user feedback such as blocks and reports. in context
• WhatsApp's opt-in best practices tell businesses to give clear instructions for opting out of specific categories of messages or calls, and to honour those requests. in context
• Outside the 24-hour customer service window a business may send WhatsApp messages only through approved message templates. in context
• Businesses must respect opt-out or block requests made on or off WhatsApp, including removing the person from their contact list. in context
• Automation may answer during the 24-hour window only if prompt, clear and direct escalation paths such as a human agent, phone, email or web support are available. in context
• The WhatsApp Business Messaging Policy permits contacting a person only if they gave the business their number or username and opted in to receive messages or calls from it. in context

Cite this source record

APA

WarmTransfer. (2026, September 23). WhatsApp Business Messaging Policy. WarmTransfer. https://warmtransfer.net/knowledge/sources/whatsapp-business-messaging-policy

BibTeX

@misc{warmtransfer-whatsapp-business-messaging-policy,
  title  = {WhatsApp Business Messaging Policy},
  author = {{WarmTransfer}},
  year   = {2026},
  url    = {https://warmtransfer.net/knowledge/sources/whatsapp-business-messaging-policy},
  note   = {WhatsApp LLC (Meta Platforms), accessed 2026-10-01}
}