Within the 24-hour customer service window a business may reply to a user message without using a message template.

Checked 2026-10-01

You may reply to a user message without use of a Message Template as long as it’s within the 24-hour customer service window , which opens and resets with each user message.
Vendor
Meta
Product
WhatsApp Business Platform
Subsystem
messaging
Deployment
multi-tenant
Region
not restricted
Release range
current as of 2026-10-01
Checked
2026-10-01

Sources

Cite this note

APA

WarmTransfer. (2026, October 1). WhatsApp Business in contact centers: source note whatsapp-business-contact-center-free-form-in-csw. WarmTransfer. https://warmtransfer.net/knowledge/claims/whatsapp-business-contact-center-free-form-in-csw

BibTeX

@misc{warmtransfer-claim-whatsapp-business-contact-center-free-form-in-csw,
  title  = {WhatsApp Business in contact centers: source note whatsapp-business-contact-center-free-form-in-csw},
  author = {{WarmTransfer}},
  year   = {2026},
  url    = {https://warmtransfer.net/knowledge/claims/whatsapp-business-contact-center-free-form-in-csw},
  note   = {Source note whatsapp-business-contact-center-free-form-in-csw, checked 2026-10-01}
}

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