Measuring Your Net Promoter Score

Publisher

Bain & Company

URL

https://www.netpromotersystem.com/about/measuring-your-net-promoter-score/

Published

unknown

Updated

unknown

Accessed

2026-10-02

HTTP status

200

License

Bain & Company copyright; Net Promoter is a registered trademark; no-redistribution; short excerpts and locators only

Source notes citing this source

• NPS classifies 9-10 respondents as promoters, 7-8 as passives and 0-6 as detractors. in context
• NPS is calculated as the percentage of respondents who are promoters minus the percentage who are detractors; passives count only in the denominator. in context
• The Net Promoter Score question asks how likely the respondent is to recommend the company to a friend or colleague and is answered on a 0 to 10 scale. in context
• An NPS value ranges from -100 to +100. in context

Cite this source record

APA

WarmTransfer. (2026, October 2). Measuring Your Net Promoter Score. WarmTransfer. https://warmtransfer.net/knowledge/sources/bain-nps-measuring-your-nps

BibTeX

@misc{warmtransfer-bain-nps-measuring-your-nps,
  title  = {Measuring Your Net Promoter Score},
  author = {{WarmTransfer}},
  year   = {2026},
  url    = {https://warmtransfer.net/knowledge/sources/bain-nps-measuring-your-nps},
  note   = {Bain & Company, accessed 2026-10-02}
}