Stop Trying to Delight Your Customers

Publisher

Harvard Business Review

URL

https://hbr.org/2010/07/stop-trying-to-delight-your-customers

Published

2010-07-01

Updated

unknown

Accessed

2026-10-02

HTTP status

200

License

HBR copyright; paywalled; no-redistribution; short excerpts and locators only

Source notes citing this source

• The Harvard Business Review article 'Stop Trying to Delight Your Customers' by Matthew Dixon, Karen Freeman and Nick Toman appeared in the July-August 2010 issue and argued against the assumption that delighting customers drives loyalty. in context

Cite this source record

APA

WarmTransfer. (2010, July 1). Stop Trying to Delight Your Customers. WarmTransfer. https://warmtransfer.net/knowledge/sources/hbr-2010-stop-trying-to-delight-customers

BibTeX

@misc{warmtransfer-hbr-2010-stop-trying-to-delight-customers,
  title  = {Stop Trying to Delight Your Customers},
  author = {{WarmTransfer}},
  year   = {2010},
  url    = {https://warmtransfer.net/knowledge/sources/hbr-2010-stop-trying-to-delight-customers},
  note   = {Harvard Business Review, accessed 2026-10-02}
}