The One Number You Need to Grow

Publisher

Harvard Business Review

URL

https://hbr.org/2003/12/the-one-number-you-need-to-grow

Published

2003-12-01

Updated

unknown

Accessed

2026-10-02

HTTP status

200

License

HBR copyright; paywalled; no-redistribution; short excerpts and locators only

Source notes citing this source

• The would-recommend metric that became NPS was introduced by Frederick F. Reichheld in the Harvard Business Review article 'The One Number You Need to Grow', December 2003 issue. in context

Cite this source record

APA

WarmTransfer. (2003, December 1). The One Number You Need to Grow. WarmTransfer. https://warmtransfer.net/knowledge/sources/hbr-2003-one-number-you-need-to-grow

BibTeX

@misc{warmtransfer-hbr-2003-one-number-you-need-to-grow,
  title  = {The One Number You Need to Grow},
  author = {{WarmTransfer}},
  year   = {2003},
  url    = {https://warmtransfer.net/knowledge/sources/hbr-2003-one-number-you-need-to-grow},
  note   = {Harvard Business Review, accessed 2026-10-02}
}