Twilio requires A2P 10DLC campaigns to use a dedicated branded short domain owned by the business; randomly shortened URLs from free services such as bit.ly or TinyURL lead to campaign rejection.

Checked 2026-10-02

You must use a dedicated, branded short domain that belongs to your business.
Vendor
Twilio
Product
Twilio Programmable Messaging
Subsystem
A2P 10DLC
Deployment
multi-tenant
Region
us
Release range
current as of 2026-10-02
Checked
2026-10-02

Sources

Cite this note

APA

WarmTransfer. (2026, October 2). Troubleshooting business SMS that is not delivered: source note business-sms-delivery-troubleshooting-campaign-short-url. WarmTransfer. https://warmtransfer.net/knowledge/claims/business-sms-delivery-troubleshooting-campaign-short-url

BibTeX

@misc{warmtransfer-claim-business-sms-delivery-troubleshooting-campaign-short-url,
  title  = {Troubleshooting business SMS that is not delivered: source note business-sms-delivery-troubleshooting-campaign-short-url},
  author = {{WarmTransfer}},
  year   = {2026},
  url    = {https://warmtransfer.net/knowledge/claims/business-sms-delivery-troubleshooting-campaign-short-url},
  note   = {Source note business-sms-delivery-troubleshooting-campaign-short-url, checked 2026-10-02}
}

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