AWS states that for US toll-free numbers the opt-out and opt-in keywords are set at the carrier level as STOP and UNSTOP, are the only usable keywords, and neither they nor their responses can be modified.

disputed · Checked 2026-10-02

For toll-free numbers, the keyword opt-out and opt-in responses are set at the carrier level, using STOP and UNSTOP.
Vendor
Amazon Web Services
Product
AWS End User Messaging SMS
Subsystem
opt-out handling
Deployment
multi-tenant
Region
us
Release range
current as of 2026-10-02
Status
disputed
Checked
2026-10-02

Sources

Cite this note

APA

WarmTransfer. (2026, October 2). Troubleshooting business SMS that is not delivered: source note business-sms-delivery-troubleshooting-aws-tf-optout-fixed. WarmTransfer. https://warmtransfer.net/knowledge/claims/business-sms-delivery-troubleshooting-aws-tf-optout-fixed

BibTeX

@misc{warmtransfer-claim-business-sms-delivery-troubleshooting-aws-tf-optout-fixed,
  title  = {Troubleshooting business SMS that is not delivered: source note business-sms-delivery-troubleshooting-aws-tf-optout-fixed},
  author = {{WarmTransfer}},
  year   = {2026},
  url    = {https://warmtransfer.net/knowledge/claims/business-sms-delivery-troubleshooting-aws-tf-optout-fixed},
  note   = {Source note business-sms-delivery-troubleshooting-aws-tf-optout-fixed, checked 2026-10-02}
}

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